Key skills
LeadershipA/B Testing
About this role
Role Overview
- Own strategy, execution, and optimization across paid acquisition platforms
- Manage and scale paid budgets efficiently
- Optimize CAC, ROAS, CVR, AOV, and LTV
- Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels
- Adjust bidding strategies and campaign structure based on data
- Identify scaling opportunities without increasing risk exposure
- Improve and test multiple funnels
- Recommend landing page structure improvements
- Suggest pricing tests, bundling experiments, and offer adjustments
- Ensure campaigns comply with platform ad policies
- Partner with internal stakeholders to prevent account flags or shutdown risk
- Own and build lifecycle marketing engine: SMS automation, Email automation, and more
- Build reporting dashboards and monitor key metrics.
Requirements
- 5+ years in performance or growth marketing
- Strong hands-on experience with:
- Google Ads (Search, Performance Max, YouTube)
- Meta Ads (Facebook / Instagram)
- Reddit Ads
- Tiktok Ads
- Microsoft Ads (Bing)
- App Lovin
- Ad Roll
- Experience in telehealth, healthcare, or regulated products preferred
- Experience with subscription-based businesses strongly preferred
- Strong CRO mindset
- Experience building SMS + email lifecycle automations
- Comfortable operating in a startup environment with ownership.
Benefits
- Early-stage growth opportunity.
- Direct impact on company revenue.
- Real ownership of strategy and execution.
- High visibility with leadership.
- Opportunity to shape the marketing foundation of a Telehealth brand.