Growth Marketing Manager, Paid Social

Thumbtack is a company that helps millions of people confidently care for their homes. They are seeking a strategic and hands-on Growth Marketing Manager responsible for driving core performance and scaling Thumbtack’s Paid Social program, managing high-impact paid campaigns across various platforms.

Responsibilities:

• Manage and efficiently scale Thumbtack’s Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit—driving incremental customer growth, while balancing positive contribution
• Responsible for in-house campaign management and optimizations—including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
• Build and implement Paid Social testing roadmaps with XFN partners, driving a continuous test-and-learn approach across audiences, creative, and platforms
• Identify and execute opportunities for channel expansion and scaling newer platforms
• Responsible for tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results
• Partner closely with analytics, product, and marketing tech teams to build automated tools for audience workflows, creative decisioning, campaign builds, and reporting
• Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack’s brand narrative
• Partner with external agency and platform relationships - pushing for innovation, unlocking new opportunities, and ensuring Thumbtack remains on the leading edge of social marketing

Requirements:

• 6+ years of experience managing, scaling, and evolving paid social programs
• Proven success directly managing complex Paid Social campaigns and optimizations, including dynamic ads and AB tests
• Deep platform and technical expertise in Meta, TikTok, Pinterest, and emerging social platforms (dynamic ads, CAPI, etc)
• Strong analytical chops - experience with Excel/Google Sheets (pivot tables, lookups) and hands-on exposure to incrementality, A/B testing, lift testing, and attribution frameworks
• Demonstrated ability to manage multi-million dollar budgets with efficiency and strategic rigor
• Confident communicator with proven experience collaborating with multiple cross-functional partners
• Comfort in a fast-paced, high-stakes growth org - with a bias for action, experimentation, and results