Build and launch campaigns across Google Ads and Meta Ads Manager
Configure campaign structure including budgets, bidding strategies, audiences, placements, schedules, and exclusions
Implement campaigns based on strategy briefs provided by the marketing team
Ensure campaigns are launched accurately and on schedule
Validate conversion tracking including GA4 events, pixels, CAPI, UTMs, and conversion actions
Perform pre-launch QA including policy checks, URL testing, and creative verification
Maintain documentation and change logs for campaign updates
Identify potential issues before launch and escalate when needed
Use AI tools to assist with ad copy drafting, headlines, and keyword ideas
Ensure creative assets meet platform requirements and campaign objectives
Collaborate with strategists and creative teams on campaign deliverables
Coordinate closely with strategists and marketing operators
Maintain organized campaign documentation across accounts
Ensure campaign setups follow internal standards and processes
Communicate clearly around launch timelines and deliverables

3 to 5+ years of hands-on experience managing campaigns in Google Ads and Meta Ads Manager
Experience working in agency environments or managing multiple advertising accounts
Strong understanding of conversion tracking, GA4, Google Tag Manager, pixels, CAPI, and UTMs
Experience using AI tools to assist with ad copy, keyword ideation, or campaign workflows
Excellent attention to detail with a structured approach to campaign QA
Strong written English communication skills
Ability to collaborate effectively with strategists, creatives, and technical teams

Ads Campaign Specialist – Google Ads, Meta Ads

Key skills