Define and steward ANZ New Zealand’s content strategy, aligned to brand positioning, customer insight, and business priorities
Lead content planning and creative development across AV, visual, digital, social, and written formats
Translate customer, brand, and cultural insights into compelling content ideas and executions
Partner closely with Campaign Managers, Media, Digital, and Corporate Affairs teams to integrate content seamlessly across campaigns and customer journeys
Optimise content for ANZ’s owned channels, ensuring quality, consistency, and effectiveness across touchpoints
Provide values-led leadership to a team of content specialists, coaching and developing high performance and capability
Build trusted relationships with senior stakeholders up to Managing Director and C-suite level
Lead and manage creative, production, and content agency partners
Oversee content production budgets and ensure effective use of investment
Ensure all content meets regulatory, compliance, brand, and reputational requirements
Measure content effectiveness and apply insights to drive continuous improvement and marketing ROI

Significant experience in content strategy, brand or product content creation, creative development, or marketing
Deep expertise across AV, visual, digital, social, and written content formats
Strong creative judgement and the ability to guide high-quality content development
Proven ability to translate insights into impactful storytelling
Experience leading and developing content or creative teams
Strong stakeholder engagement and influence skills, including working with senior leaders
Experience managing agencies and creative partners
Excellent communication, presentation, and strategic planning skills
Strong organisational skills with the ability to manage multiple priorities

Senior Content Lead

Key skills