Partner with Kroger sales teams and Kroger by delivering actionable category and shopper insights
Support the Hershey Salty Snack business, inclusive of SkinnyPop, Pirate’s Booty, Paqui, and Dots Pretzels
Synthesize insights from multiple sources to identify opportunities
Develop executable assortment and merchandising tactics
Create concise selling stories to drive growth for category, retailer, and Hershey Salty Snacks
Leverage syndicated, customer, and consumer data in Microsoft Excel, PowerBI, etc.
Develop, analyze, and proactively communicate category and competitive performance to Kroger sales and commercial teams
Be the internal Salty Snack category expert for Kroger
Identify Best-In-Class distribution and shelving strategies for Salty Snacks
Develop independent relationships with customer and key decision makers
Work collaboratively with Category Insights and Category Management teams
Partner with Salty Sales Analyst and Hershey CMG Category Management

Four-year undergraduate degree in Business Administration, Marketing, Management, Finance or related field required
Strong knowledge of syndicated data, customer data and Category Management processes
Robust experience with data mining and exposure to third party data including IRI or Nielsen, 84.51, Numerator, etc.
Exceptional Excel skill set
Advanced analytical and problem-solving skills
Solid PowerPoint skills to build high impact visual stories
Exceptional planning, time/project management, communication and organizational skills
Highly motivated, intellectually curious, and ability to adapt to fast paced and changing environments
Preferred candidate will have 3-5 years CPG Category Management or Sales experience.
Knowledge of Alteryx, PowerBI and/or Tableau
Exposure to JDA space planning software

Category Consultant

Key skills