Build and scale a structured global customer advocacy and reference program that accelerates enterprise sales cycles and strengthens trust in complex deals.
Own customer storytelling across all key touchpoints, ensuring enterprise-grade proof is embedded into website, campaigns, PR, sales enablement, and major GTM moments.
Lead customer engagement at WAVE (Parloa’s flagship customer conference) including agenda co-creation, sourcing and preparing customer speakers, and turning event participation into measurable expansion pipeline.
Partner closely with Sales and Customer Engagement to activate top-tier customers for references, executive relationship building, speaking engagements, and peer exchange.
Establish scalable processes, Salesforce tracking, and clear revenue impact measurement for advocacy, engagement, and expansion influence.

6–10+ years of B2B SaaS marketing experience, with significant ownership of customer marketing, advocacy, or lifecycle programs.
Proven track record of building reference engines and activating enterprise customers in sales cycles and strategic engagements.
Experience influencing retention, upsell, or expansion revenue in enterprise environments.
Strong executive presence with the ability to engage, influence, and build trust with senior customer stakeholders.
Commercial mindset with the ability to connect customer engagement initiatives to measurable revenue outcomes.
Comfort operating in a fast-scaling environment where strategy and structure must be built simultaneously.

Join a diverse team of 40+ nationalities with flat hierarchies and a collaborative company culture, and enjoy an immersive onboarding experience in Berlin to dive into our product and culture.
Opportunity to build and scale your career at the intersection of customer-facing roles and engineering in a dynamic startup on its journey to become an international leader in SaaS platforms for Conversational AI.
A beautiful office with flair in the heart of NYC with all the conveniences, such as social area, snacks, and drinks.
Competitive compensation and equity package.
Flexible working hours, unlimited PTO, and travel opportunities.
Access to a training and development budget for continuous professional growth.
ClassPass membership, Nilo Health, Health insurance, weekly sponsored office lunches.
Regular team events, game nights, and other social activities.

Lead Customer Marketing Manager

Key skills