Brain trust of the C Pro student audience, acting as a lighthouse that illuminates emerging insights and ensures those insights guide the wider EDU organization
Establish C Pro student personas, including problems & needs, jobs-to-be-done, use cases & features, and GTM-S for the D2S student business
Critically evaluate opportunities to expand the D2S student offer lineup with new creativity & creator offerings alongside existing flagship offers
Work closely with multiple cross-functional teams to plan, implement, and optimize
Proactively monitor and drive POVs around competitive differentiation to ensure Adobe’s products stand out in a dynamic marketplace for C Pro students
Lead market research efforts to understand customer needs, market trends, and competitive landscape, providing actionable insights to the team

Degree or a minimum of 12-15 years of experience that is equivalent
Proven PMM track record, preferably within the tech or digital space
Passion for creativity and preferably background & experience as a creative or creator
Outstanding communication and storytelling skills
Strong analytical approach with the ability to use data to make informed decisions
Entrepreneurial attitude with a passion for leading 0-to-1 initiatives
Collaborative spirit and the ability to work effectively in a fast-paced environment
Deep understanding of Adobe’s creative product offerings

Principal Product Marketing Manager

Key skills