Owning and evolving the global content and brand strategy, including priorities, standards, and governance.
Leading cross-functional initiatives from strategy definition through execution, rollout, and measurement.
Setting creative direction and overseeing design and video output to ensure high-quality, on-brand, scalable delivery.
Developing and activating global thought leadership programs that strengthen credibility and market presence.
Partnering with digital and regional teams to drive performance across SEO, channels, and the full marketing funnel.
Embedding AI-enabled tools and workflows into content creation, optimisation, and insight generation to improve efficiency and quality.

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
5+ years of experience in content strategy, brand management, or digital marketing within a global or multi-region environment
Demonstrated experience developing and delivering global content or brand strategies from concept to execution.
Experience leading or managing creative capabilities, including content, design, and/or video teams.
Strong understanding of digital marketing performance, including SEO, content optimisation, analytics, and channel performance.
Hands-on experience using AI tools to enhance marketing workflows, content development, or insight generation.
Experience working cross-functionally in a global organisation and influencing stakeholders across teams and regions.

Content & Brand Strategy Manager

Key skills