Social Media Manager

Role Overview

• Own and evolve our organic social media presence across Facebook, Instagram and emerging platforms
• Stay ahead of platform developments and proactively test new formats and features
• Plan and run structured experiments designed to improve engagement, traffic and lead generation
• Create content with clear objectives whether that’s awareness, education, traffic or enquiry generation
• Film, edit and produce short-form video and other social-first content
• Capture authentic brand moments, testimonials and educational content
• Identify thoughtful, appropriate ways to move audiences from social media to learning more about Elder
• Track performance metrics including reach, engagement, traffic and conversions
• Work closely with the marketing team to align social with campaigns, landing pages and conversion goals
• Regularly report on what’s driving meaningful results — and refine accordingly

Requirements

• At least 2 years’ experience managing social media
• Proven experience creating engaging content, including filming and editing video
• Analytical in your approach to inform content decisions
• Clear understanding of how social media can drive traffic and leads
• Strong copywriting skills, including empathetic writing for sensitive topics
• Strong awareness of platform trends and developments

Benefits

• You’ll get your very own Mac, and if working from home, we can do a quick assessment to ensure you have everything you need
• from screens and keyboards to a comfy office chair.
• At Elder, you can split your time between working remotely and from our HQ, and you can even work abroad for up to 30 days a year.
• Not a morning person? Need to pick the kids up in the afternoon? We’ll help you figure out daily hours that work for you and the business. There are only set shifts for our frontline teams.
• You’ll have access to free individual therapy and mental health support sessions via Vitality, and the chance to keep fit and beat the commuter crowds with our cycle to work scheme.
• We stock our kitchen with plenty of fruit and have unlimited tea, coffee and soft drinks to fuel you up for the day. Plus, on Fridays, we keep the beer fridge full to get the weekend started.
• Whether you or your partner is having a baby, or you have decided to adopt, we give new mums and dads 12 weeks of flexible parental cover at full pay.
• We all need a good break, so with Elder you’ll get 25 days off a year, plus bank holidays. If you don’t use them all up, you can carry some over to the next year too.
• Working in the care sector means we know the importance of getting our finances in shape for when we’re older. It’s why we help contribute towards your pension.
• You do your share of the work, so it’s only right that you should get your share of the success. Everyone who works here gets the opportunity to own a stake in the company.
• From guest speakers on LGBTQ initiatives and mental health to interactive workshops and weekly spotlights, we love to share knowledge, raise awareness and shake up unconscious bias.
• You’ll have access to 100’s online courses via e-learning platforms, the chance to take part in our internal Mentoring Programme, as well as daily opportunities to learn about real-life business in a disruptive scale-up, and grow and contribute beyond your role.
• Whether it’s down the pub after work, at your team’s sponsored quarterly social, or at an annual offsite Elder party, you’ll really get to know everyone at the company.
• From coffee and cinema tickets to phone contracts and Apple gadgets, our Perkbox discounts can help to make your money go a bit further.
• With a fully-flexible cycle-to
• work scheme, you can avoid being squashed onto the tube and get the bike you want from the shop you want. For a leaner, greener way to work.
• As an Elder employee, you can earn bonuses each time you successfully refer a new member of the team.