Develop innovative, revenue-generating marketing programs for automotive clients across print, digital, video, social, native, and experiential platforms
Partner closely with the sales team to understand client objectives and craft strategic solutions that move their business forward
Lead RFP responses and proactive pitches for Hearst Autos brands (Car and Driver, Road & Track, Autoweek) and the Hearst Autos In-Market network
Collaborate cross-functionally with creative, strategy & insights, design, ad product, publisher teams, Hearst Made, and revenue operations to bring proposals to life
Create compelling marketing materials including one-sheets, decks, and storytelling assets that clearly communicate value and differentiation
Develop cross-portfolio opportunities in partnership with other Hearst brands including Esquire, ELLE, Delish, House Beautiful, Men’s Health, and more
Leverage insights, analytics, and industry research to craft persuasive marketing narratives aligned with client KPIs
Stay deeply connected to automotive industry trends, agency dynamics, and client strategies to proactively identify new opportunities

8+ years of experience in digital media, marketing, or advertising
BA/BS in Marketing, Communications, or a related field
Strong understanding of automotive marketing, agency environments, and experiential programs (preferred but not required)
Proven ability to develop strategic, client-focused solutions that drive revenue growth
Experience building cross-platform programs across digital, print, video, social, and live experiences
Digital media fluency including behavioral targeting, native advertising, programmatic, and data-driven solutions
Understanding of digital metrics and measurement tools (e.g., comScore, Google stack, social analytics, IAB/MRC standards)
Ability to navigate media planning and client approval processes
Strong proposal writing, presentation, and storytelling skills with the confidence to lead discussions of all sizes
Highly organized with exceptional attention to detail and the ability to manage multiple deadlines in a fast-paced environment
Collaborative mindset with strong interpersonal skills and a solutions-oriented approach
Proficiency in Google Workspace and Microsoft Office; experience with Adobe Creative Suite is a plus.

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Senior Marketing Manager, Autos

Key skills