Run a continuous test-and-learn programme across lifecycle — A/B tests, segmentation experiments, send-time tests, copy variants — always with a clear hypothesis and a commercial read on results.
Build and execute lifecycle campaigns from activation and onboarding through to retention and expansion, across both our prosumer and B2B audiences.
Manage our CRM tool setup — workflows, sequences, segmentation, lead scoring — and keep it running reliably and scalably as we grow.
Use data to understand where users drop off, where engagement is highest, and where the biggest commercial opportunities sit. Act on what you find.
Collaborate closely with Marketing, Sales, and Growth Eng to keep lifecycle campaigns timely, relevant, and joined up across the customer journey.
Report on campaign impact clearly and regularly, focused on commercial outcomes and what we’re doing differently as a result.

Have 4–7 years of hands-on lifecycle experience
Are genuinely proficient in HubSpot: you can build workflows and sequences from scratch, not just edit what someone else set up
Have worked in B2B — or in a D2C or consumer business with a complex, multi-stage customer lifecycle (freemium, subscription, product-led growth)
Are commercially wired — you care about pipeline, conversion, and revenue, not just open rates and send volumes
Are comfortable operating without a fully-formed playbook and can make good decisions under ambiguity
Know how to design a clean experiment, read the results, and turn them into clear next actions
Write well and take care with messaging — you understand that lifecycle is part craft

Lifecycle Manager, CRM

Key skills