Lifecycle Marketing Manager

Role Overview

• Own and evolve end-to-end lifecycle programs across onboarding, engagement, retention, and reactivation for users across the TransForce portfolio.
• Develop revenue-generating lifecycle initiatives supporting both driver engagement and conversion and carrier acquisition, activation, and retention.
• Plan and execute multi-channel lifecycle campaigns across email, SMS, push notifications and in-app messaging.
• Own lifecycle marketing compliance, including consent management and deliverability best practices across email and SMS (TCPA, CAN-SPAM).
• Own lifecycle messaging and copy, including campaign sequencing, value propositions, and narrative across all lifecycle touchpoints.
• Design, build, and optimize email and lifecycle templates (layout, hierarchy, modular components) within marketing automation platforms to support testing and iteration.
• Create and maintain lifecycle messaging frameworks to ensure consistency of voice and tone across audiences and brands.
• Write and structure written content such as newsletters and blog posts (messaging and copy only), partnering with Design on final visual execution where needed.
• Define messaging and content outlines for downloadable assets (e.g., guides, PDFs), partnering with Design on final production.
• Lead rigorous A/B and multivariate testing across copy, layout, cadence, and channels to improve engagement, conversion, and retention.
• Own lifecycle and channel performance reporting, analyzing metrics from engagement through to revenue and retention. Translate insights into actionable test plans and continuous improvements tied to clear KPIs.
• Collaborate with the wider marketing team to shape and execute multi-channel campaigns, embedding lifecycle messaging and journeys into broader marketing initiatives.
• Partner cross-functionally with Operations, Product, Engineering, Data, Sales, and Design to ensure lifecycle messaging aligns with product capabilities and business goals.
• Own internal lifecycle and marketing communications, ensuring clarity, consistency, and alignment across stakeholders.
• Serve as a steward of lifecycle quality, ensuring high standards across messaging, templates, and execution.

Requirements

• 4+ years of experience in a lifecycle marketing, retention, or growth marketing role.
• Proven experience building and optimizing end-to-end lifecycle journeys.
• Strong experience with marketing automation platforms such as HubSpot, Iterable, or similar.
• Experience designing and optimizing email and lifecycle templates within marketing platforms.
• Strong copywriting and messaging skills with a focus on conversion and engagement.
• Hands-on experience with A/B and multivariate testing.
• Comfort working with data and analytics tools such as Mixpanel, Sigma, or similar.
• Experience using templating or scripting languages (e.g., Liquid, Handlebars, or similar).
• Strong analytical mindset with the ability to turn insights into action.
• Excellent organization, prioritization, and stakeholder communication skills.