Launch and manage campaigns across Google Ads, Microsoft Ads, paid social, CTV, and programmatic platforms
Build keywords, audiences, ads, budgets, and bidding strategies aligned with media plans
Monitor campaign pacing and ensure accuracy through regular QA
Track campaign performance and identify trends, risks, and opportunities
Implement optimizations related to bids, budgets, audiences, placements, and creative
Prepare performance reports and dashboards using key metrics such as CPA and ROAS
Pull insights from ad platforms, Google Analytics, and internal tools
Support senior team members in developing client-facing performance summaries
Manage UTM tracking, conversion events, and pixel implementation
Conduct routine audits of tracking and campaign setup
Monitor spend and prepare monthly budget and billing reconciliation
Partner with internal teams across Creative, Analytics, Finance, and Client Service
Participate in internal knowledge-sharing and campaign testing initiatives
Stay current on platform updates and digital advertising trends

3+ years managing digital advertising campaigns, including paid search
Hands-on experience with platforms such as Google Ads, Meta, Microsoft Ads, or DSPs
Strong analytical skills and experience using Google Analytics, Excel, and ad platform reporting
Familiarity with tools such as Google Tag Manager, Google Ads Editor, Search Ads 360, and UTM tracking
Experience integrating campaigns with CRM or donation platforms such as Salesforce, Engaging Networks, EveryAction, Classy, or Blackbaud
Comfort working in collaborative tools such as Teams, Monday.com, and Zoom
Google Ads or Meta certifications
Experience supporting Google Grant campaigns

Paid Media Manager – Non-profit Fundraising

Key skills