Key skills
FirebaseBIPower BIGrafanaJiraConfluenceFigmaCommunication
About this role
Role Overview
- Lead the integration between Marketing, Data, and Technology functions.
- Define the marketing data strategy and maintain the Martech stack.
- Ensure reliable measurement across all channels.
- Collaborate with key stakeholders to enhance marketing efficiency and ROI.
- Build and lead a specialized Marketing Data team.
Requirements
- 7+ years of experience across Martech, Data Strategy, or related hybrid roles.
- Strong expertise with GA4, GTM, AppsFlyer, Firebase, and attribution systems.
- Experience defining and tracking key business metrics (LTV, ROAS, churn).
- Proven success leading cross-functional projects with measurable impact.
- Advanced English and fluent Spanish.
- Bachelor’s degree in Marketing, Data, or a related technical field.
- Strong analytical and strategic thinking, with excellent communication skills.
- Deep understanding of marketing technologies — development background not required.
Tech Stack
- Firebase
Benefits
- Hybrid work model, based in Polanco, Mexico City (open to other LATAM locations)
- Laptop and access to advanced Martech & Data tools (Bitrix, Confluence, Power BI, Notion, Jira, Figma, Grafana, etc.)