You will support the development and execution of performance-oriented creative concepts for Meta Ads and TikTok (hooks, angles, storylines, scripts)
You will help create and prepare briefings for creators and in-house production, and assist with copy development and optimization for creatives and landing pages
You will research target audience insights (qualitative and quantitative) and derive hypotheses for new creatives and tests
You will support the analysis of creative performance, document results in a structured way, and help build a learning database
You will screen best practices and competitors to continuously generate and implement new and diverse ideas for our creative roadmap

You are a enrolled student (e.g., Marketing, Communications, Media, Psychology, Business Administration, or similar) and are seeking a working-student role for 20 hours per week
You are a true doer: organized, proactive, and execution-focused — able to keep many balls in the air and drive your projects forward independently
You enjoy diving into target audiences and products, generating data-driven insights, and developing creative ad concepts to better market them
You are interested in Paid Social, direct-response creatives, advertising psychology, and conversion optimization, and you are eager to quickly and independently build platform and performance knowledge in this area
A plus, but not required: initial exposure to Meta Ads, TikTok, copywriting, or UGC/creator briefings

Flexibility that fits you: work from our office in Frankfurt am Main, hybrid, or fully remote within Germany — you decide when and where you are most productive
Rapid development possible: those who move fast with us grow — in responsibility, skills, and career perspective
Open and honest communication: we value direct exchange, give clear feedback, and welcome your input
Individual training budget: we invest in your personal and professional development — because your growth is our growth
Access to Corporate Benefits and Wellpass: so you can treat yourself outside of work
Free HEY HOLY food: because happy dogs are as important as happy people
28 vacation days, plus Christmas and New Year’s off

Working Student — Paid Social Advertising (Meta, TikTok)

Key skills