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Marketing Director at Fulfillment IQ | JobVerse
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Marketing Director
Fulfillment IQ
Website
LinkedIn
Marketing Director
Canada
Full Time
6 hours ago
$150,000 - $170,000 CAD
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Key skills
SQL
Leadership
Sales
About this role
Role Overview
Define and lead FIQ’s marketing strategy aligned to revenue and company growth targets
Own pipeline generation targets and marketing-attributed revenue contribution
Build scalable demand generation systems and performance infrastructure
Lead positioning and messaging for complex supply chain and enterprise transformation offerings
Establish marketing as a core strategic lever within the GTM organization
Develop annual and quarterly marketing strategy aligned to revenue targets
Translate corporate strategy into structured marketing programs
Define target segments, value propositions, and growth priorities
Own the marketing contribution to revenue forecast
Architect the full funnel from awareness to opportunity
Establish scoring frameworks, attribution models, and pipeline reporting standards
Identify structural conversion gaps and drive cross-functional correction
Set performance targets across funnel stages
Operate as strategic marketing partner to CRO / CSO and Sales Leadership
Participate in revenue planning and pipeline review discussions
Ensure tight integration between campaign strategy and enterprise deal motion
Establish clear feedback loops with Sales
Build and mentor the marketing function
Define operating rhythm, standards, and accountability metrics
Elevate marketing maturity from tactical execution to strategic revenue partner
Manage budget allocation and performance ROI
Shape FIQ’s positioning in supply chain engineering and transformation
Ensure thought leadership reinforces enterprise credibility
Guide content architecture and narrative consistency
Oversee owned channels and strategic visibility efforts
Create clear product, service, employee and candidate value propositions
Audit marketing performance, funnel, ICP alignment
Align with CRO on revenue targets and expectations
Establish reporting clarity
Launch structured demand strategy aligned to revenue goals
Introduce performance governance and dashboard standards
Create the 2026 – 2027 marketing calendar for FIQ
Demonstrate measurable pipeline impact
Establish marketing as structured, revenue-aligned growth engine
Present scalable 12-month marketing roadmap
Marketing-attributed and influenced revenue
Qualified pipeline coverage ratio vs revenue targets
Funnel conversion improvements (MQL → SQL → Opportunity → Closed Won)
Cost of pipeline / Cost per opportunity
Sales leadership satisfaction
Marketing ROI at program and portfolio level
Requirements
8–12 years in B2B marketing leadership roles
Experience leading marketing strategy in enterprise or services-led GTM environments
Demonstrated accountability for pipeline and revenue contribution
Experience managing budget and influencing executive-level decisions
Strong strategic thinking and structured problem-solving capability
Experience building or scaling marketing teams
Supply chain, logistics, or complex operations experience strongly preferred
Tech Stack
SQL
Benefits
Comprehensive health and dental coverage for you and your family (region-specific plans)
Employee wellness programs where applicable
Competitive paid time off (PTO), sick leave, and public holidays
Flexible leave policies that respect local labor standards
Retirement savings programs and employer contributions
Region-specific plans (401(k) in the U.S., CPP and supplementary plans in Canada)
Dedicated learning and development budget
Support for skills development, leadership growth, and career progression
Remote and hybrid work options
Flexible working hours aligned to role and client needs
Equipment and workstation allowances
Internet and business travel reimbursements
Employee stock options (ESOP), where applicable
Team events, meetups, and company offsites
Apply Now
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