Marketing Director

Role Overview

• Define and lead FIQ’s marketing strategy aligned to revenue and company growth targets
• Own pipeline generation targets and marketing-attributed revenue contribution
• Build scalable demand generation systems and performance infrastructure
• Lead positioning and messaging for complex supply chain and enterprise transformation offerings
• Establish marketing as a core strategic lever within the GTM organization
• Develop annual and quarterly marketing strategy aligned to revenue targets
• Translate corporate strategy into structured marketing programs
• Define target segments, value propositions, and growth priorities
• Own the marketing contribution to revenue forecast
• Architect the full funnel from awareness to opportunity
• Establish scoring frameworks, attribution models, and pipeline reporting standards
• Identify structural conversion gaps and drive cross-functional correction
• Set performance targets across funnel stages
• Operate as strategic marketing partner to CRO / CSO and Sales Leadership
• Participate in revenue planning and pipeline review discussions
• Ensure tight integration between campaign strategy and enterprise deal motion
• Establish clear feedback loops with Sales
• Build and mentor the marketing function
• Define operating rhythm, standards, and accountability metrics
• Elevate marketing maturity from tactical execution to strategic revenue partner
• Manage budget allocation and performance ROI
• Shape FIQ’s positioning in supply chain engineering and transformation
• Ensure thought leadership reinforces enterprise credibility
• Guide content architecture and narrative consistency
• Oversee owned channels and strategic visibility efforts
• Create clear product, service, employee and candidate value propositions
• Audit marketing performance, funnel, ICP alignment
• Align with CRO on revenue targets and expectations
• Establish reporting clarity
• Launch structured demand strategy aligned to revenue goals
• Introduce performance governance and dashboard standards
• Create the 2026 – 2027 marketing calendar for FIQ
• Demonstrate measurable pipeline impact
• Establish marketing as structured, revenue-aligned growth engine
• Present scalable 12-month marketing roadmap
• Marketing-attributed and influenced revenue
• Qualified pipeline coverage ratio vs revenue targets
• Funnel conversion improvements (MQL → SQL → Opportunity → Closed Won)
• Cost of pipeline / Cost per opportunity
• Sales leadership satisfaction
• Marketing ROI at program and portfolio level

Requirements

• 8–12 years in B2B marketing leadership roles
• Experience leading marketing strategy in enterprise or services-led GTM environments
• Demonstrated accountability for pipeline and revenue contribution
• Experience managing budget and influencing executive-level decisions
• Strong strategic thinking and structured problem-solving capability
• Experience building or scaling marketing teams
• Supply chain, logistics, or complex operations experience strongly preferred

Tech Stack

• SQL

Benefits

• Comprehensive health and dental coverage for you and your family (region-specific plans)
• Employee wellness programs where applicable
• Competitive paid time off (PTO), sick leave, and public holidays
• Flexible leave policies that respect local labor standards
• Retirement savings programs and employer contributions
• Region-specific plans (401(k) in the U.S., CPP and supplementary plans in Canada)
• Dedicated learning and development budget
• Support for skills development, leadership growth, and career progression
• Remote and hybrid work options
• Flexible working hours aligned to role and client needs
• Equipment and workstation allowances
• Internet and business travel reimbursements
• Employee stock options (ESOP), where applicable
• Team events, meetups, and company offsites