Senior Strategist, Lifecycle Marketing

Role Overview

• Develop lifecycle marketing strategies for assigned ecommerce client accounts
• Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours
• Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities
• Evaluate retention program performance and recommend improvements that drive measurable growth
• Serve as a strategic advisor for assigned client accounts
• Lead client strategy discussions and presentations
• Provide guidance on lifecycle marketing best practices and platform capabilities
• Address complex strategic questions and recommend solutions that support long-term client success
• Analyze lifecycle marketing performance data and translate results into actionable recommendations
• Develop reporting and presentation materials that communicate performance insights and strategic opportunities
• Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs
• Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities
• Identify potential scope risks or resource constraints and communicate recommendations to the company contact
• Support prioritization of lifecycle initiatives based on business impact and feasibility
• Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution
• Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives
• Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices
• Identify opportunities to improve program performance and execution quality

Requirements

• 5 to 7 years of experience managing retention marketing programs for DTC ecommerce brands
• Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs
• Extensive experience working with Klaviyo is required
• Strong experience managing and optimizing retention programs
• Experience working with Shopify or supporting Shopify-based ecommerce brands
• Strong understanding of lifecycle marketing analytics and performance reporting
• Ability to translate performance data into actionable marketing strategies
• Strong client communication and presentation skills
• Ability to work independently while collaborating with distributed teams
• Agency experience is a plus
• Bachelor’s degree or equivalent professional experience

Benefits

This role is structured as an independent contractor engagement.

Contractors are not eligible for company-sponsored benefits including health insurance, retirement plans, paid time off, bonuses, equity, or other employee benefit programs.

Compensation will be discussed during the interview process and will depend on the contractor’s experience, qualifications, and proposed hourly rate.

The engagement may require up to 40 hours per week.