Business Development, Digital Marketing, Commercial Intelligence Associate

Role Overview

• Turn CF's intellectual output into compelling, audience-ready content that lands with pharma commercial teams, market access functions, and PE deal teams.
• Own the content calendar, anchored in CF's service lines and priority themes such as innovation uptake and obesity
• Partner with practice leaders to develop thought leadership, case studies and sector commentary and calibrate it for the right audiences including medical affairs, market access and commercial functions
• Drive pre
• and post-event content around CF's conference participation to maximise every moment of visibility
• Own CF's digital presence and ensure our distinctiveness is visible, searchable, and immediately legible to the people who matter most.
• Lead ongoing optimisation of practice-level website content, keeping CF's differentiating strengths front and centre
• Monitor how CF is found, what converts, and where gaps exist relative to competitors
• Stay ahead of the curve on GEO optimisation as AI-driven discovery becomes an increasingly important selection channel
• Manage CF's external channels with strategic intent, turning every publication, award, and major project into a moment of market presence.
• Plan and schedule content, supporting leadership to show up consistently and credibly
• Track external mentions and identify opportunities to amplify and engage
• Ensure every channel reflects CF's positioning with purpose
• Maintain a forward calendar of priority conferences across pharma, biotech, MedTech and healthcare investment
• Coordinate promotion, on-site visibility and post-event follow-up
• Identify speaking platforms and thought leadership slots that build CF's profile in target segments
• Build a systematic, proactive view of where CF should be competing and make sure nothing slips through the net.
• Monitor CRM at an organisational and individual client level across key targets
• Track relevant RFP portals across life sciences and health investing including NHS, pharma frameworks, NICE, NHSE and MHRA-adjacent and use themes to inform future positioning
• Maintain visibility of existing MSAs and support practice leads to leverage them
• Act as the connective tissue between s practices, ensuring our commercial and marketing activity is joined up, not siloed.
• Align messaging, content and campaigns across Life Sciences and Health Investing
• Coordinate shared activities where audiences overlap, from PE-backed pharma services to health tech and hospital groups

Requirements

• Capability in digital marketing, SEO/GEO and content-driven lead generation
• Practical understanding of LinkedIn as a professional BD and thought leadership platform
• Working knowledge of the life sciences commercial environment — pharma, biotech or MedTech — including how market access, commercial and policy functions operate
• Capable of interpreting complex, evidence-driven analytical and technical information and transforming it into straightforward materials for external audiences
• Highly organised and confident to manage multiple workstreams and senior stakeholder relationships
• Clear, concise written communication in a professional services register
• Experience in a consultancy, professional services or knowledge-led organisation (desirable)
• Familiarity with health sector procurement, NHS frameworks, or life sciences RFP processes (desirable)
• Understanding of the PE/health investing landscape and how BD operates in that environment (desirable)
• Experience with analytics tools (Google Analytics, LinkedIn Insights), CMS platforms and CRM systems (desirable)
• Interest in health policy, value-based healthcare, or life science innovation (desirable)

Benefits

• We offer a competitive and flexible reward package designed to support you at work and beyond it. You will benefit from a generous holiday allowance that grows with your career (minimum of 25 days), a strong employer pension contribution, and the freedom to tailor benefits to suit your lifestyle, from wellbeing and fitness to financial protection.
• We are committed to supporting life’s important moments, with enhanced family leave, income and life protection, and access to practical benefits that make everyday life easier, such as interest-free loans and travel support.
• Your wellbeing matters to us. You will have access to a comprehensive wellbeing and employee assistance programme, preventative health benefits, and initiatives that support an active, balanced way of working.
• Above all, we invest in our people; offering flexibility, security, and benefits that grow with you, so you can do your best work while building a sustainable and rewarding career.