Co-create the promotional and institutional activation calendar with internal teams, bringing market and competitor insights.
Plan and execute campaigns with influencers, creators, UGC and product exchanges, ensuring consistency and results.
Prepare strategic briefs for the agency with fashion references, trends and clear objectives.
Plan and produce content for the brand’s and malls’ communication pillars, ensuring consistent storytelling.
Serve as the guardian of the brand’s tone of voice and identity across Social & PR channels.
Attend photo shoots, in-store productions and events to ensure quality and visual alignment.
Ensure adherence to the publishing calendar, including integration with InstaShop.
Produce weekly and monthly Social and PR performance reports, identifying opportunities and improvements.
Liaise daily with the advertising agency for alignments, priorities and deliverables.
Manage campaign budgets, ensuring intelligent and efficient use of funds.
Research and recommend new vendors, solutions and influencers aligned with the brand.
Support the Styling team in approving catalogs, pricing and assortments.

Bachelor’s degree in Advertising, Marketing, Communications or Fashion.
Preferred: Specialization in Digital Marketing.
Experience in Marketing, Digital Marketing, Social Media or Press Relations.
Experience in campaign planning and management.
Experience directing and coordinating photo shoots.
Nice to have: Experience with micro-marketing and in-store activations.
Prior experience in the fashion, beauty or footwear segments, or agency experience, is a plus.

Health insurance
Dental insurance
Commuter benefit (Vale Transporte)
Meal allowance
Profit-sharing (PLR) according to internal policy
Birthday day off
Discount on Caedu products
Educational partnerships
Partnership with Sesc
Pharmacy discounts/partnership
Gympass
Telemedicine
Maternity Support Program – guidance during this important period for new mothers
Personal guidance program
Career development path
Online learning platform

Marketing Analyst (Mid-level) – Social Media

Key skills