Senior Product Marketing Manager

Role Overview

• Shape and evolve Arc XP’s AI narrative, helping customers and the market understand the value, trust, and outcomes of AI-driven capabilities within the platform.
• Own product marketing strategy for key areas of Arc XP’s platform and AI-powered capabilities, contributing to a cohesive platform narrative aligned to company objectives and revenue goals.
• Lead end-to-end go-to-market strategy for new products and major enhancements, including positioning, launch planning, cross-functional alignment, and measurement.
• Define and evolve positioning, messaging, and narrative across buyer personas, industries, and regions, ensuring consistency across customer touchpoints.
• Define messaging and enablement for complex buying groups spanning technical, business, and executive stakeholders in long-cycle enterprise sales motions.
• Serve as the voice of the market and customer, synthesizing insights from customers, sales, partners, and analysts to inform product strategy and investment decisions.
• Partner closely with Product and Engineering leadership to translate customer needs into compelling product stories that drive adoption and growth.
• Serve as the primary product marketing partner to Partner and Customer Marketing teams, ensuring consistent positioning and value messaging.
• Own sales enablement strategy and effectiveness, ensuring sales and partners are equipped to successfully sell and differentiate Arc XP’s offerings.
• Collaborate with Demand Gen, Brand, Content, and Growth teams to integrate product messaging into campaigns that drive pipeline and expansion.
• Define and track success metrics for launches and GTM initiatives, including pipeline influence, adoption, sales effectiveness, and contributions to retention and analyst engagement.
• Drive pricing, packaging, and monetization strategy in close partnership with Finance and Product Management.
• Mentor and develop other product marketers, contributing to team growth and best practices.
• Drive operational excellence by building scalable processes and best practices.

Requirements

• 8+ years of product marketing experience including leadership in enterprise B2B SaaS environments
• Experience with AI-driven or platform-based B2B SaaS products.
• Domain and industry knowledge in the media industry, and media technology is preferred.
• 2–3 years of experience mentoring or managing product marketers and contributing to high-performing teams in fast-paced growth environments.
• Proven experience mentoring product marketers and contributing to high-performing teams in fast-paced growth environments.
• Strong ability to translate complex technical features into business-oriented messaging for diverse audiences
• Demonstrated experience building GTM strategies, launching new products, and achieving measurable awareness, adoption, or pipeline growth
• Comfortable operating cross-functionally with Sales, Partners, Customer Success, Product, and Engineering to align market strategy with execution
• Outstanding communication skills
• ability to work across teams and communicate marketing goals/results at a team, executive, and company level, both internally and externally
• Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development
• Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion
• Clear thinker and communicator with excellent written and oral communication
• Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions
• Organized and process-oriented with proven ability to manage multiple projects at once
• Bachelor's Degree required, preferably in a technical discipline
• A graduate or MBA degree is preferred though not required

Benefits

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development program