Senior Events Marketing Manager – Global Events Team

Role Overview

• Develop long-term integrated marketing strategies for flagship event portfolio aligned with business objectives
• Serve as key stakeholder in developing overarching event strategy, contributing insights from promotional performance, audience engagement data, and market trends
• Own the complete event marketing strategy from conception through post-event analysis
• Drive innovation in event marketing approaches, formats, and measurement frameworks
• Lead strategic planning and budget forecasting for multi-event portfolios across regions
• Build and maintain relationships with key partners, sponsors, and industry stakeholders
• Develop, test, and continuously refine event messaging, positioning, and unique selling propositions
• Oversee and own all content creation for event campaigns and event properties (campaign assets, event websites, promotional materials, event collateral)
• Develop comprehensive go-to-market strategies that drive attendance goals (enterprise C-suite targeting, MQL generation)
• Create data-driven attendance forecasts and marketing performance models across multiple scenarios
• Build and manage multi-channel promotion strategies (paid media, email, social, influencer, content, PR)
• Establish and optimize the complete attendee journey from awareness through post-event engagement
• Manage partner relationships and co-marketing opportunities to amplify event reach
• Lead development and execution of integrated marketing campaigns from inception to completion
• Collaborate with creative production teams to deliver compelling, brand-aligned assets on timeline
• Manage campaign budgets and allocations across channels, ensuring optimal ROI
• Coordinate efforts across departments (creative, media, product, sales, content)

Requirements

• 8+ years of experience in B2B marketing, with significant experience in event marketing or integrated campaigns
• Proven track record developing and executing marketing strategies for large-scale events (1,000+ attendees)
• Experience managing diverse event portfolios including conferences, trade shows, roadshows, and sponsored activations
• Strong strategic thinking with ability to translate business objectives into actionable marketing plans
• Demonstrated experience managing complex, multi-channel campaigns with substantial budgets
• Excellence in stakeholder management and cross-functional collaboration
• Outstanding presentation and communication skills, with ability to create compelling decks and briefs
• Strong analytical capabilities and experience with marketing attribution and ROI modeling
• Data-driven decision maker who balances strategic thinking with tactical execution
• Experience with event technology platforms (e.g., Cvent, Bizzabo, Splash, Goldcast) and CRM systems (Salesforce, HubSpot)
• Self-starter mentality with ability to operate independently and take ownership
• Experience working in fast-paced, high-growth tech environments
• Advanced English language skills (additional languages a plus)

Benefits

• Unlimited PTO
• Hobby & team building budget allowance
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups