Develop long-term integrated marketing strategies for flagship event portfolio aligned with business objectives
Serve as key stakeholder in developing overarching event strategy, contributing insights from promotional performance, audience engagement data, and market trends
Own the complete event marketing strategy from conception through post-event analysis
Drive innovation in event marketing approaches, formats, and measurement frameworks
Lead strategic planning and budget forecasting for multi-event portfolios across regions
Build and maintain relationships with key partners, sponsors, and industry stakeholders
Develop, test, and continuously refine event messaging, positioning, and unique selling propositions
Oversee and own all content creation for event campaigns and event properties (campaign assets, event websites, promotional materials, event collateral)