Senior Manager – Product and Portfolio Communications

Role Overview

• Develop and execute integrated product communications and disease awareness initiatives, including but not limited to patient influencer activations, social media content, storytelling partnerships, earned and controlled media opportunities.
• Support and execute strategic communications for products and pipeline assets across key lifecycle milestones (pre-launch, launch, indication expansion, data readouts, label updates, competitive events, etc.).
• Ensure communication tactics are tightly aligned with brand strategies and enterprise objectives to deliver ROI and impact.
• Shape differentiated portfolio and product narratives that resonate with priority audiences (patients, HCPs, media, advocacy).
• Support Lundbeck US and brand reputation efforts across traditional and digital platforms; including media monitoring, drafting leadership updates, and execution of media and issues preparedness strategy.
• Collaborate cross-functionally to address emerging issues across social or traditional media and are effectively manage with minimal impact on Lundbeck’s reputation.
• Build strong internal relationships and collaborate with US and global cross-functional partners to align strategies and pull-through for key initiatives, announcements, and innovative opportunities.
• Develop and draft core communication materials, including press releases, messaging, social content, videos, etc. using an accessible and compelling writing style to educate and engage diverse audiences.
• Manage assigned program budgets and track resource utilization, ensuring proper management and efficient implementation.
• Influence and support Lundbeck US social channel strategy, developing organic and paid content campaigns, identifying and monitoring against KPIs and best practice benchmarks.
• Proactively monitor industry trends to inform and guide positioning, provide actionable insights and make recommendations for continuous improvement.
• Manage PR agency to execute tactical plans across multiple projects.
• Support robust review and approval processes in partnership with Legal, Regulatory, and Compliance, ensuring adherence to safety, fair balance, and regulatory requirements.

Requirements

• Accredited bachelor’s degree
• 6+ years of communications experience
• Experience within the pharmaceutical, biotech or medical device industry or an agency supporting any of these industries.
• Strong executive presence and ability to establish strong relationships to collaborate with and influence cross-functional stakeholders
• Ability to manage multiple workstreams and competing priorities in a changing business environment
• Strong understanding of and proven ability to guide and create content across media channels (traditional, digital, and influencers) to maximize product awareness
• Exceptional writing, storytelling, and strategic planning skills across traditional channels and emerging media
• Ability to independently thrive in a dynamic environment

Benefits

• flexible paid time off (PTO)
• health benefits to include Medical, Dental and Vision
• company match 401k