Regional Sales Manager

Role Overview

• Oversee sales and marketing strategy for a portfolio of 15–25 student housing or multifamily properties across multiple markets, ensuring alignment with revenue, occupancy, and brand positioning goals
• Serve as a primary client-facing partner, clearly communicating performance insights, marketing strategy, and leasing progress while building strong client relationships and trust
• Analyze leasing performance metrics, pricing strategy, and revenue management trends to guide strategy and improve lead generation, lead-to-lease conversion, and occupancy outcomes
• Lead collaboration between Regional Managers, onsite teams, and centralized marketing teams to execute cohesive leasing and marketing strategies
• Provide oversight and direction for digital marketing strategy, including paid advertising, ILS performance, website optimization, and leasing funnel management
• Monitor portfolio leasing performance and identify early indicators of leasing challenges, implementing recovery strategies when necessary
• Develop and implement strategic leasing and marketing plans for focus assets, ensuring accountability and execution from onsite teams
• Conduct market research and competitive analysis to guide pricing, positioning, and marketing strategy across multiple markets
• Review and provide recommendations for marketing and advertising budgets, ensuring efficient spend aligned with leasing velocity and asset goals
• Lead and participate in Asset Strategy Reviews, Strategic Marketing Summits, and client strategy calls
• Support recruiting, training, and development of leasing managers and onsite sales teams
• Present insights, portfolio performance updates, and best practices during national meetings and internal strategy sessions
• Stay informed on emerging marketing, leasing, and digital trends impacting student housing and multifamily property performance
• Support lease-up or stabilization strategies for new developments or underperforming assets within the portfolio when applicable

Requirements

• Minimum of 3 years of professional experience in student housing or multifamily property marketing, leasing, or revenue management.
• Professional experience developing or leading sales and marketing strategy for a portfolio of at least 5 residential properties (student housing or multifamily preferred).
• Professional experience supervising 1–3 direct reports in a sales or marketing role and coordinating work across at least one cross-functional team (e.g., operations, marketing, or revenue management).
• Proven success driving occupancy, preleasing, and lead-to-lease conversion performance
• Experience analyzing leasing performance metrics, pricing strategy, and revenue management trends
• Strong understanding of digital marketing strategy & performance analytics.
• Experience collaborating with regional operations leaders and onsite leasing teams
• Strong understanding of digital marketing strategy, ILS platforms, and performance analytics
• Proficiency in Microsoft Excel, PowerPoint, Word, and Canva
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Ability to travel 25–75%, including airport travel
• Must reside in or be willing to relocate to a U.S. city with access to a major airport hub
• Valid driver’s license and ability to rent and operate a vehicle for business travel

Benefits

• Up to 12 weeks paid parental leave + one year of diapers, on us
• 15 days of PTO + 2 additional “Wellbeing Days”
• Wellness initiatives, health team competitions and reward programs through LiveWell Program
• 401(k) Match
• Employee Resource Groups
• Annual Leadership Conference
• Annual opportunity for Diamond Club Trip
• Commitment to leadership training and growth opportunities
• 10 Year Peakiversary Trip
• Additional rewards and recognition