Oversee sales and marketing strategy for a portfolio of 15–25 student housing or multifamily properties across multiple markets, ensuring alignment with revenue, occupancy, and brand positioning goals
Serve as a primary client-facing partner, clearly communicating performance insights, marketing strategy, and leasing progress while building strong client relationships and trust
Analyze leasing performance metrics, pricing strategy, and revenue management trends to guide strategy and improve lead generation, lead-to-lease conversion, and occupancy outcomes
Lead collaboration between Regional Managers, onsite teams, and centralized marketing teams to execute cohesive leasing and marketing strategies
Provide oversight and direction for digital marketing strategy, including paid advertising, ILS performance, website optimization, and leasing funnel management
Monitor portfolio leasing performance and identify early indicators of leasing challenges, implementing recovery strategies when necessary
Develop and implement strategic leasing and marketing plans for focus assets, ensuring accountability and execution from onsite teams
Conduct market research and competitive analysis to guide pricing, positioning, and marketing strategy across multiple markets
Review and provide recommendations for marketing and advertising budgets, ensuring efficient spend aligned with leasing velocity and asset goals
Lead and participate in Asset Strategy Reviews, Strategic Marketing Summits, and client strategy calls
Support recruiting, training, and development of leasing managers and onsite sales teams
Present insights, portfolio performance updates, and best practices during national meetings and internal strategy sessions
Stay informed on emerging marketing, leasing, and digital trends impacting student housing and multifamily property performance
Support lease-up or stabilization strategies for new developments or underperforming assets within the portfolio when applicable
Requirements
Minimum of 3 years of professional experience in student housing or multifamily property marketing, leasing, or revenue management.
Professional experience developing or leading sales and marketing strategy for a portfolio of at least 5 residential properties (student housing or multifamily preferred).
Professional experience supervising 1–3 direct reports in a sales or marketing role and coordinating work across at least one cross-functional team (e.g., operations, marketing, or revenue management).
Proven success driving occupancy, preleasing, and lead-to-lease conversion performance