Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments
Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products
Establish and own lifecycle performance metrics aligned to company growth objectives
Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth
Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively
Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives
Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return
Monitor and improve channel health, deliverability, and engagement performance
Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices
Identify opportunities to improve processes and automation to help work more smoothly
Build and mentor a high-performing lifecycle marketing team as the function scales

8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products
Proven success improving ARPU, LTV, activation, and retention through data-driven lifecycle programs
Expertise with CRM and data platforms such as Iterable, Segment, Databricks, or similar tools
Strong experimentation background, with hands-on experience designing, analyzing, and scaling A/B testing programs
Experience building reporting frameworks and communicating performance insights to senior leadership

Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members
401k: Up to a 4% match with immediate vesting
Paid leave for all new parents
Learning & Development stipend for employees
Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)
Personal Time Off: 15 days for 0-1 years of employment , 20 days 1-3 years of employment
Supportive and flexible working environment – work from anywhere!

Director of Lifecycle Marketing

Key skills