Lead the design and evolution of the app measurement strategy (events, parameters, taxonomy, naming).
Act as a technical consultant for tag implementations in Google Tag Manager, GA4, Firebase and integrations with Adjust/Appsflyer.
Work as a technical consultant with Product, Technology and UX teams to ensure proper tracking for new features.
Provide ongoing maintenance, applying best practices across environments.
Conduct advanced analyses of journeys, funnels, behavior variations and app performance.
Assess the impact of app changes and ensure adherence to measurement best practices.
Develop conversion, retention, cohort and activation studies.
Participate in the experimentation cycle with hypotheses, design and analysis of A/B tests.
Ensure governance, documentation and quality of collected data.
Support strategic projects by anticipating risks and impacts on data collection.
Produce reports and recommendations that support business decisions.

Bachelor’s degree in Information Technology, Data Science or a related field.
Strong experience in Digital Analytics focused on mobile products (high-traffic apps).
Proficiency in GA4, Google Tag Manager (web/app) and Firebase Analytics.
Hands-on experience with MMPs (Adjust or Appsflyer).
Knowledge of event and parameter modeling, taxonomy and measurement best practices.
Experience with debugging, post-release validation and tracking maintenance.
Ability to analyze funnels, user journeys and behavior.
Experience with A/B testing and experimentation metrics.
Experience working with IT, Product teams or agile squads.
Clear communication, business orientation and autonomy in driving projects.
Ability to translate technical data into business recommendations.
Working knowledge of SQL/BigQuery for complementary analyses.
Experience with dashboards (Data Studio, Looker, Power BI).
Knowledge of privacy, consent and mobile tracking best practices.
Analytical thinking and strategic vision.

Choose the benefits that best suit you and your dependents via a digital platform offering categories such as Gym, Meal and Food Allowances (VR/VA), Pharmacy Assistance, Medical, Dental and Life Insurance.
Company mobile phone — a brand-new smartphone!
Unlimited voice and data plan — truly unlimited — on Vivo’s fast 5G network.
An exclusive Vivo offer with special discounts on landline, broadband, TV and apps.
Eligibility for an annual bonus or profit-sharing (PPR).
Plan for your future with a private pension plan.
Have children? Receive a subsidy to help with school, daycare or nanny expenses.
Work in an environment that respects your personality, dress style and individuality — be authentic. #VemdeVocê
Work remotely up to two times per week. #Mobility
Flexible working hours.
Enjoy a day off to celebrate your birthday.
Participate in one of the largest corporate volunteer programs to help make a difference.
Access our Educational Development Program with partner institutions offering discounts, plus certifications and online courses.
Grow your career through our Internal Recruitment Program in Brazil and abroad — we operate in over 17 countries. #VivoMinhaCarreira
Benefit from initiatives to improve your physical, emotional and social well-being, such as the #VivoBemEstar program that promotes healthy habits and quality of life.

Digital Analytics Consultant – App

Key skills