Lead end-to-end GA4 implementations (event taxonomy, custom dimensions/metrics, cross-domain tracking, BigQuery export)
Build and maintain tag management solutions (GTM; Adobe Launch/Tealium a plus), including custom JS variables, advanced triggers, and templates
Design scalable data layers supporting analytics and marketing platforms
Implement CRM-to-analytics integrations for attribution (APIs/webhooks, mapping)
Configure behavior analytics/heatmaps with data-layer integration
Define measurement frameworks for multi-site properties
Own QA and governance: automated testing, target ≥80% pass rate, documentation (tagging specs/data layer docs), and privacy compliance (GDPR/CCPA + consent tools)
Lead a team of 3: coaching/1:1s, implementation reviews, prioritization, and technical escalation
Partner cross-functionally (Marketing, IT, Product, Privacy) and translate technical work into business impact

5+ years in web analytics implementation/tagging; 2+ years people management
Expert in GTM (client-side + server-side) and GA4 (event model, BigQuery, APIs)
Strong JavaScript/HTML/CSS for implementation and debugging
Experience with server-side tagging, measurement protocols, and data layer design patterns
Familiar with other TMS/analytics tools (Adobe Launch/Tealium/Segment; Adobe Analytics/Mixpanel/Amplitude)
Consent management implementation experience (e.g., OneTrust, Cookiebot, Osano)
Strong debugging and QA skills (e.g., Chrome DevTools, Omnibug, Charles Proxy)
Strong project management across concurrent implementations; clear client communication
Bachelor’s degree in a related field (advanced degree preferred)

Manager, Tagging & Measurement

Key skills