Senior Manager, Global Performance Marketing Strategy

Role Overview

• Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
• Partner with regional teams to localize global frameworks into market-specific plans that drive efficiency and scale.
• Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.
• Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs.
• Collaborate with the global execution team to become hands-on in campaign execution and optimization.
• Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions.
• Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe.
• Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies).
• Surface insights from campaign data to influence global GTM and lifecycle strategy.
• Partner with Product Marketing to align messaging and audience segmentation strategies.
• Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics.
• Work closely with Data, Finance, and BI teams to ensure accuracy in performance reporting and budget tracking.
• Serve as the strategic liaison between Global Marketing Leadership and Regional Directors to align on priorities, timelines, and trade-offs.
• Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence.
• Coach regional marketers and agency partners to adopt global frameworks and experiment with new growth opportunities.
• Champion continuous improvement through experimentation, automation, and tooling enhancements (e.g., Google Ads, LinkedIn, Meta, SA360, Looker).

Requirements

• 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
• Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
• Hands-on understanding of SFDC, Salesforce, Building Looker tables
• Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
• Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks.
• Excellent communicator with experience presenting to executive leadership.
• Demonstrated ability to collaborate cross-functionally across time zones and influence without authority.
• Experience managing or operationalizing in-house performance models preferred. Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field.

Tech Stack

• SFDC

Benefits

• Medical, dental, and vision insurance
• 401(k) plan
• Short-term and long-term disability
• Basic life insurance
• Well-being benefits
• 20 paid days of vacation
• 12 paid days of company holidays in a calendar year