Product Marketing Strategist

Kinective is a company transforming FinTech and how the world accesses banking services. They are seeking a strategic and high-impact Product Marketing Strategist to bridge the gap between product capabilities and market success, focusing on go-to-market execution and value-proposition development for their suite of solutions.

Responsibilities:

• Partner closely with the Director of Product Marketing to assist in the rollout of comprehensive go-to-market plans for new products and features, ensuring timelines are met, stakeholders are informed, & deliverables are high-quality
• Manage the execution of external-facing communications for new product launches, ensuring our clients and partners stay informed and engaged through clear, consistent messaging
• Lead the development of high-impact case studies and testimonials that showcase Kinective’s value; you will play a key role in identifying and capturing success stories from our user base
• Assist in the management and facilitation of our Customer and FinTech Advisory Boards, acting as a liaison to ensure these groups provide meaningful feedback and remain deeply connected to our mission
• Assist in the building and maintenance of essential sales tools rooted in our products (e.g. pitch decks, collateral, ROI calculators) that translate our core positioning into materials that help the sales team win
• Collaborate with the Marketing team to provide the strategic foundation for lead-generation campaigns, webinars, and content

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2–3 years of experience in product marketing, ideally within SaaS or FinTech
• Demonstrated success in developing internal/external messaging and GTM plans for enterprise-level solutions
• Experience working in a fast-growing or Private Equity-backed organization