GTM Systems Engineer

Role Overview

• Design, build, and maintain Salesforce automations including Flows, Apex triggers, batch jobs, and Lightning Web Components
• Develop scalable data models and object architectures across pre-sale and post-sale GTM workflows
• Build and integrate APIs connecting Salesforce to tools across our stack (e.g., marketing automation, CS platforms, telephony, data enrichment)
• Implement AI-assisted workflows with appropriate guardrails, human-in-the-loop controls, and auditability
• Build modular, reusable components that can flex as business processes evolve
• Translate business requirements into technical specifications, ensuring clarity before a single line of code is written
• Design and execute structured UAT processes—writing test cases, coordinating stakeholder testing, and resolving issues before deployment
• Manage your own backlog: prioritize work, communicate status proactively, and flag blockers before they become problems
• Document what you build so the team can maintain it, not just you
• Instrument SLAs, funnel metrics, and operational KPIs directly in Salesforce, enabling leading-indicator visibility for the GTM team
• Identify and fix data quality issues—duplicate records, 15 vs. 18-digit ID mismatches, stale field values—that erode reporting reliability
• Build and maintain dashboards and reports that surface the right information for WBRs, MBRs, and QBRs
• Proactively identify where process breaks down in the data and bring solutions to the table
• Build from a clear spec — before you start, make sure you have one. If requirements are incomplete or shifting, surface it early rather than build through the ambiguity
• Push back on scope creep proactively: flag changes in writing, before they affect the build, and help the team understand the tradeoff
• Partner with our GTM Architect on solution design and with our SFDC Admin/BSA on delivery, UAT coordination, and post-launch stability

Requirements

• 5+ years of hands-on Salesforce development experience, including Apex, SOQL, and declarative tools
• Deep proficiency in Salesforce Flows for complex automation across objects and entry points
• Minimum two Salesforce certifications required (e.g., Platform Developer I + II, or Platform Developer I + Administrator)
• Experience with data modeling, complex object relationships, and managing schema changes in production orgs
• Familiarity with Salesforce Service Cloud, Sales Cloud, and Experience Cloud
• Skilled at extracting clear requirements from vague requests and messy conversations.
• Proactively push back on scope creep before it happens—in writing, on the record—and do so diplomatically.
• Experience running UAT processes: writing test scripts, coordinating business testers, logging, and triaging defects.
• Manage work in a structured way (Linear, Jira, or similar) and communicate status proactively.
• Understand the end-to-end B2B GTM funnel: how leads become opportunities, how opportunities become customers, and how customers renew.
• Familiarity with the core workflows that drive revenue: lead routing, lifecycle stage management, opportunity management, and CS handoffs.
• Experience with GTM tools like HubSpot, Outreach, ZoomInfo, Salesloft, or similar.
• Ability to connect business metrics (pipeline, conversion rates, ARR) to the technical systems that produce them.

Tech Stack

• Cloud
• SFDC

Benefits

• Unlimited Paid Time Off
• Work from anywhere in Canada and USA
• Health and Dental benefits
• Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
• Up to 2% matching RRSP / 401K
• Learning and Development opportunities
• Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service