Head of PR & Communications

Role Overview

• Partner with the Managing Director to operate Directive's communications division across PR, Influencer, and Organic Social
• Serve as a subject matter expert across all three practice areas. You set the standard of excellence and champion your team.
• Manage the division P&L, including revenue targets, staffing models, utilization, and margin
• Serve as the senior exec sponsor on communications accounts, delivering strategic counsel to C-suite and senior marketing stakeholders, as a point of escalation
• Interface with the Head of Client Strategy to ensure service lines work seamlessly together.
• Build, manage, and develop a team of communications professionals by hiring, onboarding, coaching, and holding them to a high bar
• Create and enforce quality standards and delivery frameworks that produce consistently excellent client work
• Develop integrated communications strategies for B2B clients across earned, shared, and owned channels
• Cultivate and maintain strong media relationships across trade, business, and tech press
• Lead B2B influencer strategy, identifying the right voices — from analysts to industry creators — to amplify client narratives
• Oversee organic social strategy as an extension of communications, ensuring your team maintains brand voice consistency and audience engagement
• Assist in driving new business development: act as a subject matter expert from operations on client proposals in partnership with the Managing Director and Growth team.
• Identify and execute cross-sell opportunities in partnership with Directive's other service lines.
• Establish KPIs and reporting frameworks that tie communications programs to real business outcomes
• Contribute thought leadership internally and externally to establish Directive's communications practice in the market
• Recruit, develop, and retain top communications talent

Requirements

• 10+ years of experience in communications and PR
• Experience in the B2B sector
• Agency experience a must
• Deep expertise across PR, media relations, influencer, and organic social — you can do the work, teach the work, and raise the bar on the work
• Experience managing a P&L and owning the operational health of a team or practice
• Strong media relationships and a track record of earning meaningful coverage in trade, business, and tech press for B2B clients
• Proven ability to develop and execute B2B influencer programs, including analysts, industry thought leaders, and emerging creator channels (podcasts, Substacks, LinkedIn)
• Experience developing organic social strategy as part of an integrated communications program
• Demonstrated success managing and growing enterprise B2B client accounts
• Track record of tying communications strategy to measurable business outcomes — brand awareness, share of voice, pipeline influence, and revenue
• Excellent written and verbal communication skills, with the ability to translate complex B2B narratives into compelling stories
• Familiarity with AI tools and how they're reshaping media targeting, content creation, and measurement
• Willingness to travel to visit clients on an as-needed basis

Benefits

• Compensation for this role includes a competitive base salary
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• Benefits to Support the Whole Person:
• 🧠 Mental
• Access to certified therapists through Spring Health, membership to Headspace
• 💪 **Physical **
• Physical therapy through **Omada, thousands of Aaptiv virtual workouts, **complimentary One Medical membership for primary and virtual care
• 🛫 Time Off
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24
• January 1), Paid Parental Leave
• 💰 Financial
• Traditional and Roth 401(k) with a 3% company match
• 🌟 Bonus
• Annual bonus based on tenure, which scales in total amount over time
• 🌴 Annual Company-wide Retreat