About this role

Develop and implement a structured social media strategy aligned with practice growth objectives
Lead video-based content creation, including directing filming within the practice
Edit and prepare video content for distribution across platforms
Manage publishing schedules and oversee day-to-day platform management
Establish clear content themes, including:
The patient experience and concierge model
Educational insights into surgical and regenerative treatments
Practical health and wellness discussions
Professional product evaluations relevant to foot and ankle care
Support local patient acquisition and broader second-opinion visibility

Confidence and professionalism when collaborating with a physician-led leadership team
The ability to independently manage projects and provide informed recommendations
Strong video editing and visual storytelling skills
An understanding of how to communicate medical information clearly and responsibly
A commitment to maintaining a professional tone, avoiding sensational or trend-driven healthcare content

Marketing Manager

Key skills