Reporting to the SVP, Distribution & Channel Management (D&CM) within Sun Life’s Retail Advice & Solutions business, the AVP, Advisor Growth and Retention Strategy will be accountable for the end-to-end advisor and associate advisor recruitment strategy for Sun Life Financial Distribution (SLFD)
Accountable for the development and execution of SLFD Sales Power (advisor recruitment and retention) Strategy, develop and implement various recruitment initiatives and corresponding tactics to attract and appoint new-to-industry and experienced advisors and associate advisors from key demographics to Sun Life
Working with key business stakeholders, develop appropriate assessment processes and platforms to attract, qualify, select, and onboard quality Advisors and associate advisors ensuring a high-quality candidate experience
Partner with CoEs, Executive and Distribution leadership teams to forecast Sales Power needs and develop appropriate strategies, programs and plans to address current and future needs.
Provide market intelligence on current issues and emerging market/recruiting trends and understand the implications for current and future talent required to achieve business objectives.
Understand the competitive landscape to understand how to support and increase recruitment of experienced advisors.
Identify and implement analytics and key metrics to monitor progress of initiatives and overall program effectiveness.

Requires Financial services industry experience and in-depth understanding of the advisory career
Experience in Life and Health distribution with a focus on mass market / mass affluent recruiting
Excellent communication skills including public speaking, 1:1 communications, and ability to influence and negotiate
Ability to address issues strategically and execute operationally
Ability to influence and interact with all levels of the organization
Strong business acumen, and high level of emotional intelligence
Strong flexibility to adapt to business needs in a fast-paced and constantly changing environment
Excellent analytical and creative problem-solving skills with an ability to continually improve job processes and procedures
Proven leadership and interpersonal skills, ability to lead people through change
Requires strong verbal and written communication skills with strong interpersonal and relationship building skills
Bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

Competitive salary and bonus structure influenced by market range data
Pension, stock and savings programs to help build and enhance your future financial security
Flexible Benefits from the day you join to meet the needs of you and your family
Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being.
A friendly, collaborative and inclusive culture

AVP, Advisor Growth and Retention Strategy

Key skills