Associate Brand Manager, S&G

Role Overview

• Responsible for driving marketing initiatives and supporting brand growth
• Focus on executing strategic plans for high-visibility programs
• Leverage consumer insights to deliver innovation, renovation, and promotional strategies
• Partner cross-functionally with Sales, Supply Chain, Finance, and external agencies
• Analyze business performance, market trends, and competitive activity
• Own total Snacks & Grocery budget, monitor spend, and track ROI

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred
• 2–4 years in brand management or marketing within CPG
• Familiarity with syndicated data tools (Nielsen, IRI) and financial analysis required
• Ability to develop and execute strategies that align with long-term brand and business objectives
• Proficiency in analyzing syndicated data, financial metrics, and consumer insights
• Strong capability to manage P&L
• Exceptional organizational skills to manage multiple programs simultaneously
• Strong written and verbal communication skills

Benefits

• The Hershey Company is an Equal Opportunity Employer
• Opportunities extend to qualified applicants and employees on an equal basis