Define and lead the enterprise business intelligence and digital analytics strategy, enabling data-driven decision making across digital, branch, telephone, and field service channels.
Establish enterprise measurement standards that ensure consistent tracking of traffic, campaign performance, lead generation, and conversion across all digital platforms.
Provide strategic leadership for analytics platforms, data frameworks, and reporting capabilities that support organizational insights and long-term growth initiatives.
Oversee the development and governance of enterprise data infrastructure, including cloud-based platforms such as Snowflake, data architecture, data quality standards, and master data management.
Lead and develop a high-performing analytics team responsible for transforming complex data into actionable insights that drive business strategy.
Partner closely with business leaders, technology teams, and Information Security to ensure secure, compliant, and scalable data practices.
Direct the development of enterprise dashboards and business intelligence reporting that enable leadership to monitor key performance indicators and strategic metrics.
Drive digital experimentation and optimization initiatives, including A/B and multivariate testing, to continuously improve customer experience and digital performance.

Bachelor's degree in a quantitative discipline such as Economics, Statistics, Mathematics, Marketing, Psychology, or a related analytical field.
10+ years of experience in analytics, digital strategy, or data-driven marketing.
5–8 years of experience in digital analytics, supporting digital commerce, customer journey optimization, or online sales performance.
2+ years of hands-on experience in conversion rate optimization (CRO) and experimentation frameworks.
3–5 years of leadership experience, including managing analysts or leading cross-functional teams.
Experience with enterprise analytics platforms, including Google Analytics (UA/GA4), Looker Studio / Data Studio, and/or Adobe Analytics and Experience Cloud.
Experience with testing, targeting, and optimization platforms, such as Adobe Target, Optimizely, Google Optimize, or similar tools.
Proven experience analyzing digital campaign performance across multiple channels, including display advertising, social media, and digital marketing platforms.
Experience serving as a trusted advisor to executive stakeholders, translating complex data into strategic recommendations.
Experience managing third-party vendor relationships, including vendor selection, negotiation, and performance oversight.

Director, Business Intelligence – Digital Analytics

Key skills