Develop and monitor the performance of digital channels (WhatsApp, CRM, active campaigns, and relationship flows).
Track metrics such as delivery, opens, clicks, conversion, SLA, cost, ROI, and sales funnel.
Integrate data from different sources (messaging platforms, CRM, partners, and internal/external databases).
Monitor and analyze the effectiveness of mass campaigns and marketing automations.
Support the definition and standardization of KPIs for digital channels and CRM.
Perform cohort analyses, sales funnel analysis, and customer behavior analysis.
Automate operational and management reports for tracking results.
Ensure correct publication of scheduled content according to defined jobs.
Support the production and review of content prior to publication/scheduling.
Develop reports and analyses to measure client results.
Monitor digital channels and analyze collected data to generate insights.
Track market trends and competitor activity.
Propose content improvements and optimizations based on data and performance.
Participate in planning requests and area activities together with management.
Moderate and interact on brand channels, strengthening relationships with customers and users.

Bachelor’s degree in Social Communication, Marketing, Project Management, or a related field.
Experience creating content and managing digital channels.
HubSpot and RD Station certifications.
Preferred: Experience in agencies or marketing and communications areas.
Advanced English.

Acquisition Channels, CRM Analyst

Key skills