B2B Paid Media Marketing Manager

Newsela is seeking a B2B Paid Media Marketing Manager to lead the strategy and execution of paid media programs. This role will focus on optimizing campaigns across various channels to maximize impact and investment, while collaborating with multiple teams to ensure alignment with company objectives.

Responsibilities:

• Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results
• Optimize campaign performance through A/B testing, audience targeting, and bid strategies
• Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI
• Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly
• Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives
• Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly
• Report out regularly on paid media campaign effectiveness, and provide insights and recommendations based on data analysis
• Collaborate with data team stakeholders to develop dashboards to track performance
• Incorporate AI tools and workflows into your work to become more effective and efficient

Requirements:

• 3-5 years of B2B paid media experience in a SaaS environment and have a proven track record of being one part strategist, one part executor
• Experience executing and optimizing paid ad campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms
• Strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking
• Extremely data-driven and able to analyze data and translate insights into recommended actionable strategies
• Strong project management and entrepreneurial skills to work independently on complex projects
• Comfortable with ambiguity and can move forward in this environment
• Love problem solving and collaborating with cross-functional teams to solve reporting and data hurdles
• Experience executing paid media campaigns across many channels and are looking for deeper ownership of the B2B strategy
• Passionate about paid media marketing and love working collaboratively to launch the best version of a campaign
• Love data and want to dig into campaign and channel performance to gather insights and challenge your hypotheses
• Love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency