Lead the development and execution of the Franchise digital strategy aligned with IMX and OU priorities.
Drive integration of digital across full-funnel marketing, ensuring digital-first thinking in all Franchise brand plans.
Serve as the point of contact for all digital capability building, tools, and governance within the Franchise.
Partner with Marketing and IMX teams to ensure digital amplification of creative ideas, content, and campaigns.
Lead digital content planning across owned, earned, and paid channels including social media, web, CRM, commerce, and influencer ecosystems.
Oversee social media strategy, always-on content calendars, and platform partnerships (Meta, YouTube, TikTok, X, etc.).
Champion data-driven decision-making and ensure utilization of OU and Global measurement frameworks.
Partner with Customer & Commercial teams to support Connected Commerce initiatives, promotions, and digital shopper engagement.
Build digital capability across the Franchise and Bottler teams through training, tools, best-practice sharing, and program adoption.
Manage relationships with digital platforms, agencies, tech partners, and content creators.

Bachelor’s degree in Marketing, Digital, Communications, or related field.
7–10+ years’ experience in Digital Marketing, Social Media, Media, or IMX roles.
Strong understanding of integrated marketing, digital media, analytics, and consumer journeys.
Experience working in multi-market or matrix organizations.
Proven track record of delivering digital results and leading cross-functional teams.
Experience in FMCG, retail, beverages, or agency environments. (Preferred)
Knowledge of Africa regional consumer and digital landscape. (Preferred)
Experience working with bottler or customer teams. (Preferred)

We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees.

Senior Manager, Digital

Key skills