Translate business priorities and product strategy into compelling, repeatable video formats that support brand, demand generation, and customer engagement goals.
Ideate and script original content including product promotional videos, executive and employee storytelling, explainer videos, branded campaigns, and documentary-style pieces.
Serve as creative lead on video projects from concept through delivery.
Own the full production lifecycle: creative brief development, scripting, pre-production planning, producing/directing, and overseeing post-production.
Manage external production houses, agencies, and freelance talent to ensure on-time, on-budget delivery.
Partner closely with Product, Technology, Communications, and other cross-functional stakeholders to align messaging and ensure technical accuracy.
Build and manage a scalable pipeline of video assets. Develop templates, playbooks, production guidelines, and standardized workflows to enable efficiency and consistency.
Establish and maintain a vetted network of freelance editors, motion designers, and production partners.
Set the standard for AI-integrated video workflows within marketing.
Test, evaluate, and recommend emerging AI tools to enhance production efficiency while maintaining high creative quality.
Create content optimized for digital and social platforms, with deep knowledge of platform-specific best practices, formats, trends, and algorithms.

Bachelor’s degree required (area of specialization flexible).
5+ years of experience producing and developing digital video content, including:
Product promotional videos
Executive/employee storytelling
Explainer videos
Branded content
Documentary-style pieces
Proficiency in Adobe Creative Cloud applications, including:
Premiere Pro (required)
After Effects (required)
Experience working with AI-powered creative tools (e.g., generative video, AI editing, motion graphics, voice synthesis) strongly preferred.
Strong storytelling skills with demonstrated ability to translate complex ideas into engaging visual narratives.
Knowledge of digital and social video best practices and distribution strategies.
Experience managing agencies, vendors, and freelance talent.
Outstanding organizational, time management, and problem-solving skills.
Strong communication skills with the ability to collaborate effectively across senior stakeholders.
Ability to work independently in a fast-paced environment with a positive, solutions-oriented mindset.

Comprehensive, multi-carrier program for medical, dental and vision benefits
401(k) with match and an Employee Share Purchase Plan
Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

Video and Content Innovation Lead

Key skills