Senior Cluster Key Account & Sales Manager – m/f/div/no disclosure

Role Overview

• In this role you are the commercial backbone of our cluster.
• You are responsible for strategic new-customer acquisition and you steer our sales activities based on data.
• Active B2B new-client acquisition (MICE & Corporate) – independent, targeted & strategic.
• Analysis-based reacquisition – reviving lost contacts & unlocking revenue potential.
• Responsibility for proposals and contract negotiations, particularly framework agreements.
• CRM-driven sales work – careful lead management & systematic follow-up.
• Sales reporting & KPI management – your decisions are based on data, not gut feeling.
• Market & competitor analyses – identifying new opportunities, target groups and industry trends.
• Strategic input on pricing and offer strategy in collaboration with Revenue and Executive Management.
• Mentoring & know‑how transfer – supporting your colleagues in cluster sales.

Requirements

• Completed hotel management training or a degree in Hospitality, Tourism, Event Management or Business Administration (Sales/Marketing).
• At least 5 years of sales experience in the hotel/MICE sector, ideally in a cluster or multi-property environment.
• Proven successes in acquisition, contract negotiations and client retention.
• Strong proficiency with CRM systems (Salesforce, Opera Sales & Catering or similar).
• Experience in sales controlling, KPI evaluation and data analysis.
• Negotiation-level German and English skills (spoken & written).

Benefits

• Hybrid work – up to 2 days per week remote.
• Attractive bonus & compensation model – performance-based & transparent.
• Individual development – with a leadership focus.
• Corporate benefits – exclusive employee discounts & special offers.
• Health programs & corporate health management – your wellbeing matters.
• Sales events & networks – you represent the cluster externally.
• 28 days of annual leave + special leave days & additional benefits.