Development and implementation of a comprehensive marketing strategy aligned with company objectives, with a focus on digital transformation and lead generation
Responsibility for the corporate brand, including brand building and further development
Leading, motivating, and developing the marketing team
Expanding and maintaining a consistent brand presence with international partners
Managing PR, campaigns, social media activities, internal communications, and traditional marketing events, especially trade shows
Expanding marketing channels, content strategy, and marketing automation to support the digital sales strategy
Establishing KPIs and implementing controlling to measure the success of all marketing activities
Selecting, managing, and overseeing external service providers
Implementing efficient processes within the marketing function
Budget responsibility

Degree in marketing or digital media, or extensive professional experience with relevant further training
Several years of marketing experience, ideally in B2B, with broad expertise in both offline and digital marketing (trade shows, content marketing, lead generation, SEO/SEA, social media, campaigns, PR, internal communications, e-commerce, communications)
Leadership experience or strong leadership skills
Strong conceptual and executional skills, digital competence, and a hands-on mentality
Excellent social skills, communication, and networking abilities
Ability to collaborate with sales, engineering, and development
Very good German and English language skills

State-of-the-art working environment with the latest technology in the attractive Rhine-Main-Taunus region
Flexible working hours with the option for mobile working
Opportunity to take on responsibility and varied tasks
Extensive training and development opportunities
Free parking with access to electric charging stations and company bike (JobRad)
Competitive pay and social benefits of a collective agreement employer in the attractive Rhine-Main region

Head of Marketing

Key skills