Manager, EV Consumer – Brand Marketing

Role Overview

• Develop go-to-market materials, messaging, and positioning tailored to diverse audiences to drive both consumer engagement and dealer support.
• Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, and Integrated Services to ensure a seamless customer journey.
• Support the vehicle line brand strategy by ensuring adherence across all regional and dealer-facing communications.
• Monitor market trends and competitive activity to provide insights that help position Model e products optimally for consumers.
• Manage multi-channel communication workflows, coordinating with experts across social, digital, web, email, and events.
• Execute brand management and consumer marketing tactics for in-market automotive products, ensuring all activities align with overarching brand goals.
• Support the launch of new or updated vehicles by executing messaging and value propositions that captivate customers and dealers.
• Coordinate logistics and marketing for industry events and trade shows to enhance brand visibility.
• Execute branded experiences tailored for customers and stakeholders, ensuring alignment with brand objectives.
• Collaborate with agencies and partners to ensure high-quality delivery and impactful event experiences, managing planning, budgeting, vendor management and performance measurement.
• Coordinate with the Education & Training team to deliver eLearning modules, video walk-arounds, and sales aids (FAQs, sales sheets).
• Define the in-store experience by incorporating Model e into Dealer Signature 2.0 and managing physical/digital POS toolkits.
• Support major dealer milestones, including Dealer meetings, in-dealer training, and events
• Coordinate Field Leader prep meetings and manage EFC announcements and communications.
• Identify and leverage high-impact brand partnerships, meticulously developing and nurturing these relationships to expand our market reach and enhance brand perception.

Requirements

• Bachelor’s degree.
• 5+ years of experience in marketing and communications roles, specifically in Brand and/or Consumer Marketing.
• Proven experience in executing integrated marketing plans within the automotive industry.
• Strong project management skills with a focus on retail and dealer environments.
• Ability to navigate complex environments and coordinate across multiple internal skill teams (Marketing, Field Ops, C&I, Training, Sales).
• Knowledge of dealership operations, including allocation and sales strategy.
• Demonstrated business acumen and the ability to translate data into actionable marketing tactics.
• Exceptional communication and storytelling skills, with experience developing content for both consumers and dealer partners.
• Experience managing creative agencies and vendors.
• Strong knowledge of the automotive and commercial automotive industries.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.