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Director, Channel Management at Yum! Center for Global Franchise Excellence | JobVerse
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Director, Channel Management
Yum! Center for Global Franchise Excellence
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Director, Channel Management
Plano, Texas, United States of America
Full Time
1 hour ago
$164,500 - $190,000 USD
No H1B
Apply Now
Key skills
CRM
Leadership
Communication
Sales
About this role
Role Overview
Develop and lead the U.S. channel growth strategy across:
Optimize channel mix to maximize traffic, conversion, frequency, and long-term customer value.
Drive traffic growth to pizzahut.com and increase digital conversion.
Lead strategies to migrate web customers to app and accelerate app acquisition.
Partner with CRM, Loyalty, Performance Marketing, and Digital Product teams to improve funnel performance and retention.
Oversee performance of third-party delivery channels.
Provide actionable, data-backed guidance to the system on how local marketing can drive sales.
Requirements
8–12+ years of experience in channel management, digital growth, eCommerce, or omnichannel strategy.
Experience within QSR, restaurant, marketplace, or large omnichannel consumer brands strongly preferred.
Proven track record driving first-party digital growth (web + app).
Experience working with third-party delivery ecosystems.
Advanced analytical skills with the ability to convert data into business action.
Strong cross-functional leadership and influence skills.
Executive-level communication and storytelling capability.
Benefits
bonus eligibility
stock-based compensation
Apply Now
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