Lead Specialist, Solution Architect

Role Overview

• Act as the solution architect and technical authority for Salesforce Marketing platforms, including Salesforce Marketing Cloud and related CRM integrations.
• Design and govern end-to-end marketing technology architectures, ensuring scalability, performance, security, and alignment with enterprise standards.
• Lead technical decision-making for platform enhancements, integrations, and modernization initiatives across marketing and CRM systems.
• Own the implementation, configuration, and optimization (as aligned with key business stakeholders) of Salesforce Marketing Cloud capabilities (features, integrations, and APIs).
• Partner with CRM and data teams to ensure seamless data flow between Salesforce CRM, marketing platforms, and downstream analytics.
• Provide architectural guidance for adoption of Salesforce Data Cloud and Marketing Cloud Next, including identity resolution, segmentation, and activation use cases (preferred).
• Serve as a trusted technical advisor to stakeholders, clearly communicating tradeoffs, risks, and recommendations.
• Support platform enablement through documentation, design standards, and technical training material, helping teams adopt best practices effectively.
• Advise and support complex marketing technology initiatives from design through delivery, ensuring quality and on-time execution.
• Establish and enforce governance, architectural patterns, and development standards across marketing technology solutions.
• Stay current with Salesforce releases and industry trends, proactively recommending innovations that improve efficiency, personalization, and customer experience.

Requirements

• Extensive hands-on experience with Salesforce Marketing Platforms (Salesforce Marketing Cloud required), Data Cloud and Marketing Cloud Next preferred.
• Proven experience as a Solution Architect, Lead Engineer, or Principal-level technical contributor in marketing or CRM technology.
• Strong understanding of marketing automation, customer journeys, data integration, and personalization at scale.
• Experience designing and integrating solutions across Salesforce CRM and enterprise data ecosystems.
• Ability to lead through influence, partnering effectively with both technical and non-technical stakeholders.
• At least 5 recent years’ experience with Salesforce Marketing Automation platforms.

Tech Stack

• Cloud

Benefits

• This position is eligible to participate in an annual incentive program
• health insurance