Develop & Execute Marketing Strategy – Design and implement a comprehensive marketing plan to drive brand awareness, lead generation, and business growth.
Positioning & Messaging – Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels.
Demand Generation & Lead Nurturing – Drive inbound and outbound marketing campaigns to attract and convert prospects into customers.
Content & Thought Leadership – Oversee the creation of high-impact content (whitepapers, case studies, webinars, blog posts) to establish Sensewaves as an industry leader.
Market & Competitive Analysis – Monitor industry trends, customer needs, and competitor activities to identify opportunities and adapt strategies.
Digital & Performance Marketing – Manage digital marketing efforts, including SEO, paid campaigns, and social media engagement, to maximize reach and engagement.
Sales & Product Collaboration – Work closely with sales and product teams to align marketing efforts with business objectives and customer needs.
Event & Partner Marketing – Plan and execute participation in industry events, conferences, and strategic partnerships to enhance visibility and networking.
Brand Management – Ensure consistent and impactful brand presence across all channels and touchpoints.
Data-Driven Decision Making – Track and analyze key marketing metrics to optimize campaigns and measure success.
Requirements
University Degree in Digital Marketing or other field (Bachelor or master degree)
2 years of experience or more
Skills: Inbound / Content Marketing Strategy
CRM & Marketing tools (Hubspot)
Data driven decision making
Marketing automation and email marketing
Social media marketing and advertising
Search Engine Optimization (SEO)
Brand management and development
Microsoft Office / google workspace
Communication, presentation skills
Benefits
Flexible Working: Choose to work remotely, from our Paris office, or a hybrid arrangement.
Competitive Salary: Rewarding package aligned with your experience and market standards.
Growth and Development: Access to resources and support for continuous professional development.