Marketing Executive

Role Overview

• Plan, execute, and optimize UK and EMEA-focused demand generation and ABM campaigns, with a heavy emphasis on in-person and virtual events (industry conferences, executive roundtables, webinars, partner events) to drive qualified pipeline.
• Support ABM programmes by building targeted account lists, designing account-specific journeys, and partnering with sales to deliver personalized outreach and experiences for priority accounts.
• Own the end-to-end field marketing event lifecycle for the UK market, including audience selection, invitations, registrations, on-site/virtual experience, and structured post-event follow-up and nurture.
• Build, maintain, and optimize campaign structures in Salesforce and the marketing automation platform to ensure accurate attribution, tracking, and consistent measurement across ABM, field, and digital programmes.
• Analyze campaign, ABM, and event performance using Salesforce reports and dashboards, as well as Power BI and other analytics tools, to identify trends, surface insights, and recommend optimizations.
• Own lead and pipeline reporting for designated UK/EMEA programmes, including regular views of lead volume, conversion rates, pipeline creation, and influenced/attributed revenue.
• Monitor funnel performance (leads, MQLs, SALs, SQLs, opportunities) for UK and EMEA stakeholders and recommend data-driven optimizations to improve conversion rates and velocity.
• Partner closely with UK sales and account teams to align on target accounts, territories, ABM plays, and follow-up motions, ensuring clear SLAs, feedback loops, and shared KPIs.
• Collaborate with field marketing and global campaign teams to adapt global plays for the UK and key EMEA markets, ensuring events and ABM activities are integrated into broader campaign motions (pre-event promotion, content strategy, and post-event nurture).
• Maintain high standards of data quality in Salesforce and marketing systems, including accurate campaign membership, lead source, account/territory alignment, and contact data.
• Support A/B testing and experimentation across channels (email, landing pages, event formats, offers, account-specific tactics) and document learnings and best practices for reuse across EMEA.

Requirements

• Experience in B2B demand generation, ABM, or field marketing with a strong focus on events and campaign execution in the UK market.
• Hands-on experience with Salesforce for campaign, ABM, and pipeline analysis, plus experience with at least one marketing automation platform (e.g., Marketo, Eloqua, HubSpot).
• Proven ability to build and interpret reports and dashboards in Salesforce and analytics tools (e.g., Power BI), and to translate insights into concrete campaign, ABM, and event optimizations.
• Strong organisational skills with the ability to manage multiple events, campaigns, and stakeholder groups simultaneously and meet deadlines.
• Excellent written and verbal communication skills, comfortable working directly with sales, account teams, and senior stakeholders.
• Knowledge of UK data privacy best practices and consent management for B2B marketing.
• Experience in enterprise technology or SaaS marketing preferred.
• Familiarity with additional analytics or sales engagement tools (e.g., Tableau, Salesloft, Outreach) to deepen insight into performance and follow-up quality.
• Experience supporting account-based or account-cluster programmes in the UK and EMEA.

Tech Stack

• Tableau

Benefits

• Pension
• Life Assurance
• Private Medical Option for private dental
• Wellbeing & Employee Assistance Program
• MBA sponsorship program