Own the Salesforce Marketing Cloud platform for UKI and Health Services
Define, drive, and deliver the in‑life strategic vision aligned to growth and profitability goals
Set the strategic direction for platform development and enhancement
Lead in‑life development, implementation, maintenance, and administration of Marketing Cloud
Establish governance, processes, and performance disciplines to improve user adoption and operational efficiency
Translate business goals into prioritised requirements and lead delivery of strategic and tactical enhancements
Support marketing strategies and campaign execution using Marketing Cloud capabilities
Lead automation and optimisation efforts to free up resources and reinvest in capability growth
Produce business cases for platform enhancements and evolution
Drive platform analytics and turn insights into actionable business recommendations
Manage users, data, permissions, and platform security
Build and deliver training materials and workshops with Learning & Development
Present and demonstrate new features to users, leadership, and executive teams
Apply strong project management practices across planning, leadership, scheduling, and quality management
Maintain alignment with Bupa’s strategic context, regulatory expectations, and risk appetite
Monitor customer trends, competitive activity, and emerging technologies to ensure the platform remains innovative and relevant

Must have hands‑on experience with Salesforce Marketing Cloud
Experience working directly in a marketing function
Strong analytical skills with the ability to create and interpret accurate, actionable data
Proven stakeholder influence across all levels
Experience working in large, complex, matrix organisations
Excellent communication skills, both written and verbal
Strong organisational and planning capability
Ability to work accurately under pressure, independently or while leading teams
Experience creating compelling business cases with focus on value and benefit realisation

25 days holiday, increasing through length of service, with option to buy or sell
Bupa health insurance as a benefit in kind
An enhanced pension plan and life insurance
Annual performance-based bonus
Onsite gyms or local discounts where no onsite gym available
Various other benefits and online discounts

Salesforce Product Owner – Marketing & Data Cloud

Key skills