Provide independent and balanced advice to senior stakeholders
Develop and implement strategic advisory incentives
Collaborate with various stakeholder groups to identify the appropriate strategic direction
Develop financial models to support strategic recommendations
Manage negotiations and transaction structure development
Identify industry trends and maintain peer benchmarking
Advise key stakeholders on functional and cross-functional areas

Advanced analytical and statistical capability
Experience in marketing attribution modeling, campaign performance analysis, and ROI measurement
Expertise in multi‑touch attribution, marketing mix modeling, experimental design, and incrementality testing
Channel‑level marketing experience across Paid Search (PPC), Paid Social, and Programmatic
Excellent stakeholder management and communication skills
Deep understanding of digital marketing metrics, customer journey analytics, and performance measurement frameworks

Marketing Decision Intelligence Lead

Key skills