Live Operations Marketing Manager

Role Overview

• Own the Live Operations Program
• Lead the planning and execution of Courtyard’s LiveOps calendar, including thematic packs, seasonal launches and weekly platform event quests.
• Ensure a consistent cadence of engaging in-platform experiences that drive engagement, retention and GMV growth.
• Manage the operating rhythm for LiveOps, including planning cycles, launch readiness reviews, risk assessments and post launch retrospectives.
• Own the launch process, this includes setting up the events on platform, asset uploads and ensuring set up is bulletproof to go live.
• Monitor competitor launches, events and industry trends.
• Bring new ideas and inspiration for thematic pack releases, tooling improvements and promotional moments that keep the platform fresh.
• Coordinate closely with Engineering, Creatives, Product Marketing, Inventory, and Data teams to ensure new events and experiences launch smoothly across web and mobile.
• Manage real-time operational issues and maintain calm execution during high-stake launches.
• Build Scalable Live Ops Systems
• Work closely with the Inventory & Sourcing team to align on supply, pricing and product mix for upcoming launches.
• Collaborate with Marketing teams to align UA, CRM, Social and Community activations around key live moments.
• Partner with the Creative Services team to ensure all event visuals, assets are delivered on time.
• Measure Performance & Optimize
• Work with the Data & Analytics team to evaluate event performance across GMV, revenue, engagement, retention and conversion metrics.
• Identify insights from event performance and recommend improvements to future launches.
• Run experiments and A/B tests to improve on-platform event performance and customer engagement.

Requirements

• 6+ years of experience in Live Operations / live services in gaming, consumer apps or marketplaces.
• Strong understanding of live service mechanics and how in-platform events drive engagement and monetization.
• Proven ability to plan and execute complex launches across multiple teams.
• Highly organized with strong operational discipline and attention to detail.
• Strong analytical mindset with experience using data to evaluate event performance.
• Experience collaborating cross functionally with Product, Growth Marketing, CRM, Creatives, Engineering, Finance and Data teams.
• Excellent communication and stakeholder management skills.
• Strong proficiency in excel spreadsheets, dashboard toolings such as Looker / Tableau and operational planning tools.
• Background in mobile gaming, live service products or marketplace platforms strongly preferred.

Tech Stack

• Tableau

Benefits

• Comprehensive health insurance packages with dependent coverage
• 401(k) plan with a 4% employer match to help you plan for the future
• $100 monthly dogfooding stipend to support trying out our products firsthand
• Access to employee wellness programs designed to support your overall well-being
• Opportunities for career advancement and development