Senior Integrated Marketing Manager

GoTo is actively searching for an Integrated Marketing Manager to join their organization. In this role, you will be responsible for designing and executing integrated campaigns to drive marketing-generated revenue for their business communications solution, GoTo Connect.

Responsibilities:

• Collaborate cross-functionally with Product Marketing, Sales, and international teams to deeply understand target personas, product differentiators, and adapt campaigns for global execution
• Design targeted demand and account-based marketing campaigns for SMB, mid-market, and enterprise accounts, including defining account lists, messaging, content, channel mix, budgets, and KPIs
• Develop compelling campaign briefs and provide feedback to inspire and guide creative, digital, and ops teams to deliver innovative, effective assets and ensure deliverables align with audience and channel best practices
• Leverage and validate AI tools to optimize campaign performance—including segmentation, content creation, and predictive analytics—while maintaining brand consistency and exercising good judgment
• Monitor, report, and optimize channel performance and results, proactively communicating outcomes and recommendations to leadership and providing input into quarterly planning, budgeting, and lead/pipeline forecasting

Requirements:

• 3-4 years of Integrated Marketing experience promoting SaaS products
• Strong background in account-based marketing, especially 1:Few
• Proven ability to manage campaigns from strategy to execution to optimization
• Proven track record of leveraging AI tools to accelerate campaign development and execution
• Experience using relevant technology (6Sense, Salesforce, Tableau)
• Exceptional communication skills (interpersonal, written & verbal)
• Proactive, detail-oriented, and able to think creatively and quickly to solve problems