Monitor and influence how the brand is presented in AI-generated search results (e.g., ChatGPT, Gemini), by improving the reputation across authoritative platforms frequently referenced by LLMs (e.g., Trustpilot, Sitejabber, Reddit, Quora)
Design strategies for leveraging Reddit and Quora not only for sentiment shaping, but also as emerging sources of qualified organic traffic and brand discovery
Collaborate with AI/SEO specialists to ensure reputation signals (reviews, user-generated content) are consistently indexed and recognized by search engines and generative AI models
Analyze the impact of reputation and community management on core business KPIs
Develop company-wide playbooks, systems, and workflows for reputation and review management
Partner with the Customer Support team to process and respond to user feedback
Lead SERM (Search Engine Reputation Management) efforts to improve branded search visibility
Build and test hypotheses to optimize SERM performance metrics Analyze customer pain points in reviews and translate them into actionable hypotheses for the Growth Hacking team
Contribute to SEO and PR initiatives by creating or coordinating content tied to review and reputation strategy
Work cross-functionally with Customer Support, Social Media, PR, Marketing, and Product teams
Establish analytics-based systems to monitor, report, and mitigate reputation risks proactively.

3+ years of experience in online reputation management, brand strategy, and communications
A proven track record of building and scaling reputation programs, including creating guidelines and leading cross-functional efforts
Solid experience with digital PR (Trustpilot, Sitejabber), SEO, and search visibility strategies
Strong understanding of online communities like Reddit, Quora, and vertical-specific forums.

REMOTE OPPORTUNITY to work full time
Vacation 28 calendar days per year
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
Bonuses up to $5000 for recommending successful applicants for positions in the company
50% payment for professional training, international conferences, and meetings
Corporate discount for English lessons
Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Senior Online Reputation Manager

Key skills